Our Mission
To empower dental clinic owners with clear financial systems, strategic insight, and confidence — so they can build profitable, low-stress practices.
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Our Vision
To be Canada’s most trusted financial partner for dental professionals — known for clarity, innovation, and real results.
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Our Core Values
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Clarity over confusion – We simplify the complex so owners can make better decisions.
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Clients first, always – We treat your business like it’s our own.
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Progress over perfection – We aim for better every day, not flawless someday.
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Own your work – We take responsibility and pride in the results we deliver.
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Keep it human – Finance is serious, but we bring warmth, humour, and heart to the process.
Meet The Owner
Michael Braun
I started Upfront Consulting after reading a dental magazine article about how common fraud is in the industry. That lit a fire. I knew I could build a system to bring clarity, control, and transparency to practice owners — and that’s exactly what I’ve done.
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Today, I work exclusively with dental clinics, helping owners protect their revenue, increase profitability, and make confident financial decisions. I’ve found that dentists are some of the most capable, results-driven professionals out there — and their energy pushes me to keep improving too.
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With over eight years of experience in finance and advisory, I specialize in dental-specific bookkeeping, cash flow systems, and multi-clinic reporting. But what drives me isn’t just the numbers — it’s enabling great dentists to run great businesses.
Outside of work, I’m a dad of three, a snowboarder, and an eternal optimist trying to fix his golf swing.